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Apple's iPhone 17 line-up includes a new ultrathin model and $100 price hike for Pro model
Business

Apple's iPhone 17 line-up includes a new ultrathin model and $100 price hike for Pro model

  • By MICHAEL LIEDTKE AP Technology Writer

Apple has rolled out its next generation of iPhones that includes a new ultrathin model and a slight price hike for one of its high-end models, while the company feels the squeeze of a global trade war. The iPhone 17 line-up includes a new slimmed-down model that will adopt the "Air" name that Apple already uses for its sleekest iPads and Mac computers. The new iPhones are the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Cook into the hot seat.

Apple leaps into AI with an array of upcoming iPhone features and a ChatGPT deal to smarten up Siri
Bay Area

Apple leaps into AI with an array of upcoming iPhone features and a ChatGPT deal to smarten up Siri

  • By MICHAEL LIEDTKE AP Technology Writer

Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference Monday that spotlighted an onslaught of features designed to soup up the iPhone, iPad and Mac. Even as it tried to put its own stamp on the hottest area of technology, Apple tacitly acknowledged it needed help to catch up with companies like Microsoft and Google, who have emerged as the early leaders in the AI field. Apple is leaning on ChatGPT, made by the San Francisco startup OpenAI, to help make its often-bumbling virtual assistant Siri smarter and more helpful.