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Media Kit 2 - Daily Journal Reader Demographic Profile

Daily Journal reaches 83,450 adults on the Peninsula.

GENDER    PERCENTAGE

Female       51%

Male           49%

AGE      PERCENTAGE

18-34    18%

35-54    36%

55+       46%

RACE                PERCENTAGE

White                 46%

Black                   1%

Asian                  28%

Latino/Hispanic    20%

Other                    5%

MARITAL STATUS          PERCENTAGE

Married                           58%

Never Married                  26%

Divorced/Separated          11%

Widowed                           5%

EDUCATION                     PERCENTAGE

High school or equivalent    6%

Some college/Bachelor’s     65%

Advanced degree                29%

HOUSEHOLD INCOME      PERCENTAGE

$250K or more                   28%

$125K-$249K                     33%

$75K-$124K                       20%

>$75K                                19%

HOME VALUE                     PERCENTAGE

$2M or more                       21%

$1M to $2M                        48%

$500K to $1M                     27%

< $500K                             4%

TYPE OF RESIDENCE         PERCENTAGE

Single family home               74%

Condo                                 10%

Apartment                            9%

Other                                   7%

LENGTH OF RESIDENCY      PERCENTAGE

<5 years                               23%

Five to 10 years                     18%

10 to 20 years                       22%

20+ years                              37%

OCCUPATION                      PERCENTAGE

White collar, professional       34%

Management, operations        20%

Professional                          17%

Sales and office                     15%

Blue collar, trades                  14%

 

Source: Daily Journal readership survey 2016

 

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