Some prices are up, some down

A large part of my time is spent setting prices where I feel they need to be to stay in business as well as helping my loyal customers. Yes, prices are going up, but many are coming down. My customers are smart, they know a good value when they see it, and they realize when a price is high. Occasionally a customer will tell me if the price is high or low and we look at the numbers.

We all hear stories about price gouging in this country. Oil companies, PG&E and drugmakers come to mind. One large company recently lowered the price of insulin, due to the fact that others made it clear there was price gouging going on.

During the pandemic, a figure of $20,000 for the cost of an ocean bound container was often quoted in the news. More recently, it came down to $2,000 or so, give or take. Certainly we should be seeing lower prices in many cases alone due to the cost of these containers.

My point in telling you this, is that there is a common belief that many companies are being greedy and are taking advantage of their customers with higher prices when they should be lowering them, or at least holding steady.

In my case, it comes down to doing the right thing. As they say, what comes around, goes around.

David Thom

San Carlos