The San Mateo County Fair attendance reached a five-year high as did concession sales and carnival rides, according to figures released this week.

The 80th annual summertime staple drew 128,040 people during its nine days earlier this month. Attendance this year beat out the 120,000 fairgoers of 2013 which itself showed a 20 percent jump over 2012.

This year’s fair was the fourth held since organizers moved it up in the calendar from late summer to June. The shift initially caused an attendance dip but has continually swung up in the following years.

Chris Carpenter, general manager of the San Mateo County Event Center, credits this year’s fair success in part to the launch of its new smartphone app and expanded educational and health offerings.

Organizers headed into the 2014 fair with the goal of drawing a more diverse crowd and attracting more families. The ever-popular pig races, rain forest and corn dogs were back but also joined by a special mom’s tent, agritourism booth and healthy food options.

Carpenter said he and his team are already busy planning the 2015 fair which will be held June 6-14.

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