Thursday
October
23
2014
1:48 am
Weather

  Home
  Local News
  State / National / World
  Sports
  Opinion / Letters
  Business
  Arts / Entertainment
  Lifestyle
  Obituaries
  Calendar
  Submit Event
  Comics / Games
  Classifieds
  DJ Designers
  Archives
  Advertise With Us
  About Us
 
 
 
 

Check out our archive of Dining Guides - Yum!

Smithfield drops Paula Deen as spokeswoman
June 25, 2013, 05:00 AM Smithfield drops Paula Deen as

NEW YORK — Paula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman.

The announcement came days after the Food Network said it would not renew the celebrity cook’s contract in the wake of revelations that she used racial slurs in the past.

Smithfield sold Paula Deen-branded hams in addition to using her as a spokeswoman. In a statement, the company said it “condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen.”

QVC also said it was reviewing its deal with Paula Deen Enterprises to sell the star’s cookbooks and cookware.

“QVC shares the concerns being raised around the unfortunate Paula Deen situation,” QVC said in a statement. “We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”

Several retailers, which sell Paula Deen cookware, were taking a wait-and-see approach.

Sears Holdings Corp. said it “is currently exploring next steps as they pertain to Ms. Deen’s products.” Target Corp. said it is “evaluating the situation.” Meyer Corp., which produces the cookware under the Paula Deen brand, declined to comment.

Marty Brochstein, senior vice president of The Licensing Industry Merchandisers’ Association, a trade group, said stores may have a tougher time determining whether to cut ties with Deen than Smithfield and the Food Network, where she has a public role.

“Once you take the wrapper off, her name isn’t necessarily on every piece of merchandise,” Brochstein said. “As a retailer or as a licensee, you have to evaluate. But you’re probably not going to gain anything by overreacting.”

Brochstein said that stores are likely closely watching sales of the merchandise and monitoring social media as they gauge how consumers are responding.

“We’re in the midst of this. It hasn’t played out,” he added.

Deen’s rapid fall from favor came after the 66-year-old Food Network star admitted in a deposition in a discrimination lawsuit that she used racial slurs in the past. Deen was asked under oath if she had ever used the N-word. “Yes, of course,” Deen said, though she added, “It’s been a very long time.”

Deen insisted she and her family do not tolerate prejudice, and in a videotaped apology, she asked fans and critics for forgiveness. It had been posted online for about an hour when the Food Network released a terse statement that it “will not renew Paula Deen’s contract when it expires at the end of this month.” The network declined to comment further.

Las Vegas-based Caesars Entertainment Corp., which has Deen’s restaurants in some of its casinos, said Friday that it “will continue to monitor the situation.” Publisher Ballantine, which has a new Deen book scheduled to roll out this fall, used similar words.

Earlier Monday, NBC’s Matt Lauer said Deen would appear Wednesday on “Today.” Last week she abruptly canceled on the morning show before posting her videotaped apologies.

 

 

Tags: paula, network, deen, which, statement, smithfield,


Other stories from today:

 

 
Print this Page Print this Page  |  Bookmark and Share
<< Back
 
Return To Archives
 
  


 
 
 
Daily Journal Quick Poll
 
Does the terrorist attack near the Canadian Parliament concern you?

Yes, extremely
Yes, somewhat
A little
Not at all

 

 
 
 
 
 
 
Giants fans be wary, man robbed of World Series tickets worth $1,000
With the World Series hot on San Francisco Giants’ fans minds, police are reminding people to be w..
Two dead in shooting attack at Canada's Parliament
OTTAWA, Ontario — A gunman with a scarf over his face shot to death a Canadian soldier standin..
US to track everyone coming from Ebola nations
WASHINGTON — Stepping up their vigilance against Ebola, federal authorities said Wednesday that ev..
Government ups air bag warning to 7.8M vehicles
DETROIT — The U.S. government is telling 3 million more car owners to get their air bags repaired ..
Turkish president says US airdrop to Kurds in Kobani a mistake
ISTANBUL — Turkish President Recep Tayyip Erdogan says that the U.S. made a mistake in airdropping..
More >>  
 
 
  
 
  
 
©2014 San Mateo Daily Journal
San Mateo County blogs