The San Jose Earthquakes unveiled the club’s new logo and jerseys during their 40th Anniversary Party on Thursday in San Jose. Over 4,000 fans were on hand for the event, which celebrated 40 years of professional soccer in San Jose.
“This is a momentous day for the San Jose Earthquakes as we continue to shape the identity of this club to match its rich history and community ties,” said Earthquakes president Dave Kaval via team release. “After consulting with fans, former players, staff and community stakeholders, we established three pillars for the club: Unity, Devotion, Heritage. Each of those pillars was integrated into the design of our new logo and will define the organization going forward.”
The Earthquakes also unveiled their new jerseys for 2014. The kits used inspiration from adidas’ 2014 World Cup kits combined with elements from the club to create an innovative look.
Both jerseys feature banding across the back, adidas’ signature jersey element for the 2014 World Cup in Brazil.
The primary kit follows the club’s style from 2000-05 with a blue top, black shorts and blue socks. One of the unique features is the impact pattern from the club’s logo faded across the chest. In remembering the club’s roots, the words “San Jose 1974” are stitched inside the collar and “Established 1974” is emblazoned behind the neck on the top’s exterior.
The secondary kit will serve as the club’s 40th anniversary uniform. The jersey pays tribute to the NASL teams and players with red tops, shorts and socks. The red kits also include the impact pattern across the chest.
The inside of the collar will still feature the red with the San Jose 1974. On the back, the club has added a unique element, #neversaydie.
Shield: The shield shape honors soccer tradition and heritage from around the world. We wanted a logo that showed our club’s strong connection to the world’s game. The three sides of the shield represent the three largest communities of the Bay Area: San Jose, San Francisco and Oakland.
Pattern: The blue and black impact pattern is a representation of the shifting of the Earth’s tectonic plates and the energy created within our club on and off the field. The impact pattern also represents our community’s forward thinking approach and belief in creating positive change through innovation.
Axis: The white and blue lines holding the ball connect us to our original logo from 1974 with the ball representing a globe. The ball is spinning on its axis and pushing us forward into a limitless future.
Quakes: The use of the name Quakes in the primary logo demonstrates the strength of our soccer community. If you are part of the Earthquakes community, you often refer to the team as the Quakes. We are Unity.
Soccer Ball: For 40 years, the Earthquakes’ primary badge has featured a soccer ball and our new identity also embraces this symbol of our devotion to the game. We are a soccer club and we are proud to express that through our logo. We are Devotion.
San Jose 1974: The San Jose Earthquakes were founded in 1974 and we fully embrace the club’s complete history, not just the MLS years. The Quakes of the North American Soccer League wore red jerseys and we pay homage to that era with our use of red for the 1974. We are San Jose’s first professional sports team. We are Heritage.