6:52 pm

  Local News
  State / National / World
  Opinion / Letters
  Arts / Entertainment
  Submit Event
  Comics / Games
  DJ Designers
  Advertise With Us
  About Us
Love’s foundation
February 13, 2014, 05:00 AM By Michelle Durand Daily Journal

Some Cupid seekers may wear their heart on their sleeve but for a true test of love look no further than the bra. That’s right. Love might be the foundation of a solid relationship but the groundwork for love is the all-important foundation garment.

In rather, shall we say, uplifting news, a Japanese lingerie firm has created a high-tech bra that will only unclasp when it registers that the wearer is truly in love.

No unhooking for hookups. No unclasping for mere clasped hands and flirtation. No coming undone for giggles and hair twirling that only leads to one’s emotional undoing. No settling for tacky come-ons by barfly boobs looking to get something off their chest.

Nope, this bit of delicate unmentionable is making a woman’s availability very, very mentionable — no ignoring a brassiere spontaneously snapping open in the middle of speed dating! — and the company is adamant that its heart monitoring technology will avoid even the closest of, er, clothes calls.

Company Ravijour says its “smart bra” monitors the wearer’s heart rate, sending the info to a smartphone app via Bluetooth. When the app is satisfied the racing heart rates indicate love rather than flirtation, boredom or pity, the bra’s front clasp will glow pink. When the heart pitter pats reach a required rate, the bra will unclasp and automatically pop open. So much for Victoria keeping her intentions secret.

The company clams the product will protect women from unwanted advances, like some sort of new-fangled chastity belt for one’s girls. But what if the heart races from less-amorous reasons like roller-coasters, the occasional road rage or job interviews? Imagine what happens when a bra flies open just as a hiring manager inquires about what a job candidate can bring to the position.

Hackers have already figured out ways to command others’ computer-operated vehicle systems. Isn’t a bra hack just a few key strokes and coding away? Teenage fumblings in movie theaters and back seats will be replaced by a more digitally minded road to second base.

And what if a woman just wants to break free of the bra’s constraints? Will a little mental fantasizing be required to reach the necessary heart rate or is there be some sort of emergency escape cord?

This isn’t the first attempt to turn a bra into a multi-functional device. Remember the WineRack, a sports bra with built-in 25-ounce bladder to hold one’s favorite adult beverage? It’s a flask! It’s a cup enhancer! Drink enough from this device and the inebriated wearer better hope it also has some technological way to combat beer goggles.

Meanwhile, Microsoft researchers, too, looking into a smart bra embedded with heart sensors that would help track emotion as a way to combat stress overeating.

So why not a love bra?

Sadly, the gadget is not actually for sale. Seems the company only created and publicized the concept bra to support the company’s bottom line and push up sales of its other. For those who prefer the game of love, this news is no big loss. They’d prefer not having other body parts determine if they’re head over heels. But at least those who don’t quite trust their gut instincts can take solace that the first step — a prototype — exists. These love-sick optimists can consider the cup half full.

Michelle Durand’s column “Off the Beat” runs every Tuesday and Thursday. She can be reached by email: or by phone (650) 344-5200 ext. 102. What do you think of this column? Send a letter to the editor:



Tags: heart, their, company,

Other stories from today:


Print this Page Print this Page  |  Bookmark and Share
<< Back
Return To Archives

Daily Journal Quick Poll
Do you agree with Gov. Brown signing The End of Life Option Act, which allows terminally ill patients to end their lives with the help of a doctor?

Yes, it will allow those with terminal conditions to die with dignity
No, doctors are sometimes too hasty in determining someone is terminally ill
Not sure


United States, 11 Pacific Rim countries reach trade deal
WASHINGTON — Having hammered out an ambitious trade deal with 11 Pacific Rim countries, the Obama ..
California governor signs right-to-die legislation
SACRAMENTO — Gov. Jerry Brown signed legislation Monday allowing terminally ill people in the nati..
California governor signs hard-won right-to-die legislation
SACRAMENTO — California will become the fifth state to allow terminally ill patients to legally en..
US commander says Afghans requested US airstrike in Kunduz
WASHINGTON — Afghan forces who reported being under Taliban fire requested the U.S. airstrike that..
Three share Nobel medicine prize for tropical disease drugs
STOCKHOLM — A Chinese scientist who turned to ancient texts to discover a powerful malaria drug sh..
More >>  

©2015 San Mateo Daily Journal
Millbrae news