We often are asked to explain the phenomenon of “Duck Dynasty,” the extremely popular A&E network show starring members of our Robertson family.
It’s not sexy. It’s not wicked. It’s not dysfunctional. We know the answer, and it’s not something Hollywood can really appreciate — although we hope the folks at A&E have it figured out.
America, that vast land between New York and Los Angeles, is hungry for entertainment that represents family values. We live, we work, we go to church, we play, we pray.
There’s no cussin’. There’s nothing uncomfortable to explain to the kids who might be in the room. For television standards of 2013, “Duck Dynasty” is one of the cleanest shows you can watch — and the Robertson clan includes someone who appeals to virtually every age group.
If we had to combine “Ozzie and Harriet” and “The Brady Bunch” in today’s world, that’s the kind of entertainment you’d get.
So it’s no wonder that the fans of this show are interested in learning what we’re all about, and traveling here to find out.
Patricia and Bill Thornton were drawn to Ouachita Parish by the “Duck Dynasty” phenomenon, but while they were here, the couple also visited other local attractions like the Coke Museum at the Biedenharn Museum and Gardens in Monroe.
“Really, we wish we had more time,” said Patricia Thornton, who was wearing a “Happy, Happy, Happy” T-shirt she bought at the Duck Commander warehouse retail store in West Monroe. “It’s a wonderful community.”
Ralph Calhoun, executive director at the Biedenharn, said the museum’s attendance has increased by more than 100 visitors per month, and he can track virtually all of them to “Duck Dynasty.”
For their part, the Robertsons said they are pleased their fame is having a positive effect on the community.
“The Robertson family is thrilled that so many people are coming to our area to visit, check out all of the locations seen on ‘Duck Dynasty’ and spend their vacation dollars,” said Al Robertson, the beardless brother.