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Popular coffee shop setting its sights on downtown San Mateo: Philz to open 17th, largest location downtown
September 03, 2014, 05:00 AM By Samantha Weigel Daily Journal

Need a caffeine fix? The increasingly popular Philz Coffee will be making downtown San Mateo home to its new and largest location yet.
The San Francisco-based company is waiting to finalize building permits to remodel 113 S. B St., the site of the old Resort Fitness, into a coffee lovers’ locale.
Creating a downtown San Mateo presence was fueled in part by a call from the company’s followers and being tipped off about the property’s availability, Philz Coffee District Manager Rob George said.
“I think our customers have been sort of asking for a location in San Mateo. Because we’ve been in San Francisco and then our next location is in Palo Alto,” George said. “I think downtown San Mateo is just an amazing, thriving, growing downtown, it’s just a really cool downtown.”
This will be the company’s 17th and largest location, with most shops ranging about 2,000 square feet, George said. Philz Coffee will be remodeling the more than 3,000-square-foot B Street location near the downtown Caltrain station, George said.
“This is significantly bigger. So lots of seating, lots of opportunities for the neighbors to come in and get their cups of coffee and enjoy our excellent service,” George said.
The company is known for its one cup at a time motto and stands out from other chain retailers, George said.
“I think that our mission says it best. It’s to better people’s day,” George said. “What more could you ask for then a barista making your cup of coffee right in front of you. And you don’t have to pay until it’s perfect.”
The company’s founder, Phil Jaber, started his first coffee shop in 2003 out of a grocery store he’d ran for close to 30 years at 24th and Folsom streets in San Francisco, George said. Since then, the small company has steadily grown and built about seven stores within the last two years or so alone, George said.
The San Mateo location will close the gap in the company’s presence between South San Francisco and Palo Alto. Kathleen Bednarik, office manager for the Downtown San Mateo Association, said the B Street location has been vacant for a while and it’s great to see it will be filled with a unique shop.
“We’re extremely excited to have them and they’re very excited to have a presence in downtown San Mateo. Evidently, they are very very entrenched in the San Francisco market so, of all the different places they could expand, to have them chose San Mateo is fantastic,” Bednarik said.
George said Philz Coffee shop hours depend on the location and typically stores are open from 6 a.m. to 9 p.m. But it’s likely the San Mateo location will stay open later on the weekends to serve the movie theater and restaurant crowds, George said.
The company is still waiting for the city to approve its building permits before it will start to remodel the site by fixing up the restrooms, installing the coffee bar and other design work, George said.
The permit application has been in the works for months and, although the company anticipated it would take some time for its permits to be approved, they’re ready to start swinging the hammer, George said.
“The application has been in most of the summer, so it’s been a little bit of a long process for us, but I believe the finish line is in sight. So we’re hoping to start construction really soon,” George said. “It’s really just a great raw space right now. We want to retain as much of the cool sort of atmosphere of the space while putting our coffee station and whole bean retail space in.”

(650) 344-5200 ext. 106



Tags: george, coffee, mateo, location, downtown, company,

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