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Food delivery service kicks off in Bay Area: Caviar aims to bring customers the highest quality local foods
July 05, 2014, 05:00 AM By Angela Swartz Daily Journal

Caviar employees Krysta and Hyuma show off one of their startup’s delivery cars.

Another food delivery option has hit the Peninsula and this time it’s of the classy variety.

Caviar, despite the name that which may lead one to believe it just brings customers the salt-cured fish-egg delicacy, delivers from restaurants that have four or more stars on the review site Yelp. The delivery service, which formally launched in Chicago, announced July 2 that it would be delivering from Peninsula restaurants such as The Plant Cafe Burlingame and Curry Up Now in San Mateo.

“Before covering the South Bay, we knew we needed to cover Palo Alto,” said co-founder and CEO Jason Wang. “There’s already demand in the area and we decided to open in the area to better serve our customers.”

Most of the restaurants, selected by the San Francisco-based company which has raised $13 million in funding, are places that are pretty well known and sometimes have another location in another market, Wang said.

Other restaurants in the region spanning from northern Burlingame to Palo Alto include Jeffery’s Hamburgers, Pampas, Aly’s on Main and Tacolicious.

Caviar’s differentiation points include high-quality photos, a wide delivery zone and very varied food. Another factor that makes them stand out from Seamless, GrubHub and Eat24 is that the company is one of the few food delivery services that does the delivery for the restaurants, Wang said.

Fluc, based in Palo Alto, does the same.

“A lot of good restaurants out there don’t deliver,” said Wang, who helped begin the startup in the summer of 2012.

With a new website just launched, there are other developments on the horizon for the company. It’s working on native apps along with adding more restaurants to the Peninsula. The company is looking at adding one or two eateries along the Peninsula each week. There’s also no minimum ordering requirements and the company promises food to arrive within an hour.

Why go with Caviar?

“One frustration of delivery today is you never know where the food is when you order it,” Wang said. “We give you tracking each step of the way.”

For now, about 70 percent of volume is actually individuals, but the revenue is equally split between individuals and companies that order food.

The first delivery is free for those who live or work between Burlingame and Palo Alto. The company also delivers in the East Bay and San Francisco markets, along with the Manhattan, Chicago, Boston, Seattle and Uptown Manhattan regions.

Visit trycaviar.com for more information.


(650) 344-5200 ext. 105



Tags: restaurants, delivery, company, another, peninsula, which,

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