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District aims for fall parcel tax measure: Study shows voters in favor of consolidating two Burlingame school parcel taxes into one
April 14, 2014, 05:00 AM By Angela Swartz Daily Journal

Members of the Burlingame Elementary School District Board of Trustees seem mostly in favor of consolidating parcel taxes onto the November ballot for voter approval.

The district currently has two parcel taxes supporting its schools, the latest, Measure E, was approved in 2011 and was a $76 per parcel per year levied for four years, totaling about $589,000 a year. Voters in the district approved Measure B, a 10-year $180 per year parcel tax, in March 2010. The district would like to consolidate these into one and a study by Godbe Research shows voters are mostly in support of such a measure, with more than 70 percent of those surveyed saying they’d vote yes.

“The idea of rolling it all together received positive feedback,” said Superintendent Maggie MacIsaac.

The board is waiting to decide whether to put a measure, which would total $256 a year, on the ballot until the district has had meetings with the community, including the parent teacher associations, leaders and site councils.

“We’re leaning toward going out, but we want to be transparent,” said board President Greg Land. “It’s good to see support for the district overall.”

Godbe Research’s study was conducted from March 19-26 asking 320 interviews representing 16,366 registered likely November 2014 voters in the district about their thoughts on a parcel tax renewal measure. Interviews lasted about 18 minutes. It was designed to identify the duration at which voters will support the measure; prioritize projects and programs to be funded with the proceeds; and test the influence of supporting and opposing arguments on potential voter support. The error rate is plus or minus 5.4 percent for the sample.

Voters sampled seemed to be more in favor of a measure that included the specific amount of the parcel tax versus language that didn’t include the exact amount, with 42.6 percent saying definitely yes under the specific language and 38.8 percent saying probably yes with the vague language.

The board is also exploring whether to go for an eight year-long parcel tax or a 14 year-long parcel tax.

(650) 344-5200 ext. 105



Tags: parcel, district, measure, voters, support, board,

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