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Startups offer food delivery, ordering options: Teen helps bring new food delivery service Fluc to Burlingame residents
February 01, 2014, 05:00 AM By Angela Swartz Daily Journal

If you don’t want to leave your couch to eat restaurant food, there are a number of emerging services along the Peninsula that will bring it to your doorstep.

The Palo Alto-based Fluc, or Food Lovers United Company, takes hundreds of local restaurants and delivers food to people in under 45 minutes for a flat rate charge of $6. The startup, founded about a year ago, just launched its services in Redwood City and, with a 250-signature petition complete, Fluc will be coming to Burlingame soon. When Fluc launches in a city, its residents can order from any restaurant in the city.

“Our real thing is we do every single restaurant; others only tackle ones with delivery drivers,” said founder Adam Ahmad. “We have food contractors, which lets us expand the community of restaurants we have.”

Bryce Nelson, a 16-year-old living in Burlingame, put together the petition to bring Fluc to Burlingame after hearing rave reviews from friends living in Menlo Park and Palo Alto who used the service.

“I finally got to try it out for myself when I was at a friend’s house in Palo Alto, and it was absolutely amazing — a Fluc driver brought me a sandwich from CREAM, just like a delivery guy would do for pizza,” he wrote in an email. “I was blown away by how quick the service was and how it worked with so many restaurants. As someone who doesn’t like to drive to far to get food, the idea of being able to use Fluc to order food to my own house, from so many locations, became something I needed to make a reality.”

Ahmad said it’s pretty awesome to have people demanding Fluc’s services and the company is launching in new places with high demand for Fluc.

Meanwhile, Eat24, provides a similar service to the Peninsula. The company, run out of San Bruno, differentiates itself from others in that it’s local, said Chief Marketing Officer Amir Eisenstein. It provides the software for ordering food online.

“It’s the perfect experience for people who want to order online,” Eisenstein said. “We do everything in between, so they (restaurants) can do everything they’re good at.”

Another company in the space is GrubHub Seamless, which merged from two separate companies this past summer. Combined, the brand connects diners with approximately 26,500 restaurants for online and mobile ordering across the country and in London. In the first half of 2013, the combined organization processed approximately 130,000 orders a day. Abby Hunt, director of public relations for the service, said a big point of differentiation is that it works with the most restaurants. It’s also on more than 350 college campuses throughout the country, she said.

“It’s a great tool for students on campus,” she said. “We have food tracker called Track Your Grub. The most important question to the diner is ‘where is my food?’ It lets them know exactly where their food is and, in some cases, diners can see a map of where their delivery driver is on the way to their place. It adds this layer of transparency that’s never been available to diners in the takeout space.”


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