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New Honda dealership rolling into San Carlos
December 13, 2013, 05:00 AM By Michelle Durand Daily Journal

San Carlos may soon be home to a new Honda dealership, taking over an uniquely-shaped parcel in the industrial area and making officials happy about the potential revenue to the city.

“Cities like auto dealerships because they provide a great service and if you get somebody like Honda that is an internationally known brand, that’s great. We like the sales tax,” Community Development Director Al Savay said.

On Monday, the Planning Commission will consider the environmental review, sign variances and permits required for the proposed dealership at 775 Industrial Road north of Bransten Avenue and along Highway 101 to the east. The application was made by David Meese of Redwood City Automotive LLC.

The site, which is entirely paved and contains a small storage shed, is currently used to store vehicles and was last occupied by gas distributor Praxair.

The plan calls for a 44,000-square-foot building with rooftop parking signs and landscaping improvements. The rooftop will store inventory with a total of 96 on-site parking spaces. The modern design building will be painted “Honda China White” with a tower including metal panels in “Honda Blue.”

The parcel doesn’t allow for much frontage on Industrial Road which is why the applicant is seeking a sign variance to accommodate its needs.

The city hasn’t yet penciled out how much sales tax revenue the dealership could generate for San Carlos but know it will be a positive, Savay said.

“A car is a big-ticket item. That’s how we know in terms of sales tax this is a win for the city,” he said.

The city didn’t proactively seek out a dealership but Savay said it is lucky to get one as they move or establish locations infrequently.

“It’s a very fortunate situation,” he said.

The San Carlos Planning Commission meets 7 p.m. Monday, Dec. 16 in City Hall, 600 Elm St., San Carlos.

(650) 344-5200 ext. 102



Tags: carlos, dealership, honda, savay, sales, industrial,

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