Alyssa Bothman is opening a Pure Barre exercise studio in Burlingame this weekend.
Lift, tone, burn is the motto for an extension of a fitness craze being brought to Burlingame by Peninsula native Alyssa Bothman this weekend.
Pure Barre, which targets the hips, thighs, seat, abdominals and arms, combines dance techniques and fitness elements for a full-body workout concentrating on the areas women struggle with the most. Clients utilize a ballet barre to perform small isometric movements. Bothman taught at Pure Barre in New York, then relocated to the Bay Area and brought Pure Barre with her.
“It’s important to take care of the body and live a healthy lifestyle,” said Bothman, who is the new studio’s owner and manager. “The workout satisfies me physically and it targets the right areas all in an hour. You can always make one hour a day for yourself and you leave feeling accomplished.”
Before teaching, Bothman began as a client at Pure Barre, more than two years ago in New York City at the same time that she was pursing professional dance. She says she herself participates on barre classes, as a student, seven days a week. Since moving back to California, she has taught in the Marina District in San Francisco, Marin County, Palo Alto and Los Altos.
“My whole family is here,” she said. “They pulled me back home.”
Doing contemporary dancing with Amalgamate Dance Company in New York, Bothman said it was an interesting transition from college into the real world. She learned that dance is a short-lived career.
“Dance wore me out,” she said. “It was partly New York and partly that dancing is a lot about who you know and I didn’t have much of a network in New York. It was difficult to navigate and it took a toll on me. I didn’t have anybody to lean on.”
Bothman said she feels like she is exactly where she is supposed to be now though and is happy with the positive environment she’s found at Pure Barre.
Bothman, who graduated from Santa Clara University in 2011 with degrees in finance and dance, is from Los Gatos.
“I’ve always wanted to use that business sense and creative side to me,” said Bothman, who lives in San Francisco.
She also plans to teach at the studio as well since she enjoys it so much.
“What I love about teaching is the clients,” she said. “The workout suits all types of people. I taught a class with an 18-year-old and a 70-year-old. Clients see results after 10 classes and it’s amazing to see the transformation.”
The classes are community builders and she feels very much part of the lives of her clients, Bothman said.
“The best compliment is a client saying it was the best hour of their day,” she said.
Pure Barre, which first started in the basement of an office building in Birmingham, Mich. in 2001, became a franchise in 2009 and has four studios in California. Burlingame will be the fifth when it opens this coming Saturday.
There are six all-new instructors, including Bothman’s older sister Ashton, at the studio, plus Bothman. The Burlingame space is about 2,200 square feet total, with the studio taking up about 1,000 square feet. The location on Chapin Avenue is ideal since it is close enough to downtown for convenience, but also a bit hidden and includes a parking garage at the back, Bothman said.
The studio is located at 1440 Chapin Ave., Suite 100. To sign up for an introductory pre-opening deal of five weeks of classes for $100 visit purebarre.com/ca-burlingame. There is also limited space for free classes on Saturday, the studio’s opening day.
(650) 344-5200 ext. 105