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Hillsborough Concours D’ Elegance: A showcase of excellence
July 19, 2013, 05:00 AM By David Egan Daily Journal

David Egan/Daily Journal Jerry Moreland showcasing his 1963 Corvette Sport Coupe.

Jerry Moreland and his family came to California in 1954 with only a car and the clothes on their back.

“My wife and I are originally from St. Louis, but I figured I had no future in St. Louis other than working in a factory,” said Moreland.

He had bigger ambitions than working in a manufacturing plant. When he came to California, everything fell in place as he opened his own successful business, Jerry Moreland & Son Plumbing. With this success, he was able to purchase several vintage classic cars. He owned a Gatsby and a Ferrari Daytona, he said, cars that Moreland built from scratch.

“I worked on the Gatsby in the ’80s and the Ferrari Daytona in the ’90s,” Moreland said.

He laughs heartily when he admits he treats his cars like toys.

“Like a toy, you buy it, play with it and get tired of it,” said Moreland.

His newest addition is a 1963 Corvette Sport Coupe. The vehicle was assembled in St. Louis, Mo. in 1962. The car features a red trim, sebring silver color, four-speed transmission, 340 horsepower and positract axle 308R. It is a highly sought after car that every car enthusiast desires to own, he said. The Corvette has had its share of suitors, but Moreland tells them that the car is not for sell.

He acquired the Corvette in 1998 through a friend who had owned the vehicle for 19 years.

“For 19 years, he did not do anything with the car except put gas [in it] and drive it,” said Moreland.

The car needed a lot of maintenance, which Moreland had no problem with since he was a new retiree.

Moreland has restored the car to its original glory and has been showcasing the vehicle at the Hillsborough Concours D’Elegance since 2000.

“I have won first place three times at the Hillsborough Concours,” said Moreland.

His success at the event is due to the restoration of the vehicle since he purchased it. According to Moreland, maintaining these vehicles is very important because the judges are very strict. They judge according to the National Corvette Restorers Society’s standards.

“They look at every detail of the car like a school teacher on a test,” said Moreland.

There are four judges who will evaluate the vehicle’s interior, exterior, paint job and motor. Moreland hopes he can impress the judges in this year’s Hillsborough Concours D’Elegance.

This year’s event will be held on the fairways of the Crystal Springs Golf Course in Burlingame Sunday, July 21. San Francisco’s Academy of Art University will present a seminar on the secrets of timeless auto design. The seminar will focus on the design evolution of the Aston Martin and Duesenberg automobiles. Tom Price, owner of Price Family Dealerships in Marin, will feature his three rare Aston Martin cars. This includes a Zagato-bodied 1961 DB4GT racing coupe, blue 1952 DB2 Drophead Convertible and a 1949 DB2 Prototype coupe.

Some of the local entries to be showcased are a 1975 Ferrari Dino 308GT4, a 1964 Studebaker Avanti, a 1973 DeTomaso Pantera, a 1957 Chrysler Imperial Crown and a 1962 Chevrolet Corvette. All entries will compete for the recognition of their commitment to sustaining automotive authenticity.

All proceeds of the event will go to Autism Speaks, the 49ers Foundation, which supports at-risk youth in the Bay Area, and the Hillsborough Schools Foundation.

For more information visit



Tags: moreland, corvette, hillsborough, vehicle, coupe, since,

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