Wednesday
April
23
2014
11:59 pm
Weather
  Home
  Local News
  State / National / World
  Sports
  Opinion / Letters
  Business
  Arts / Entertainment
  Lifestyle
  Obituaries
  Calendar
  Submit Event
  Comics / Games
  Classifieds
  DJ Designers
  Archives
  Advertise With Us
  About Us
 
 
 
 

Check out our archive of Dining Guides - Yum!

Burger King to bring back Big Mac copycat
November 06, 2013, 05:00 AM By Candice Choi The Associated

NEW YORK — What has two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame bun? Burger King’s latest sandwich.

The Miami-based chain says it’s bringing back its “Big King” sandwich, which looks a lot like the popular Big Mac made by its bigger rival McDonald’s. Burger King says it’s an addition to the permanent menu rolling out this week.

Burger King says it previously offered the Big King as a limited-time offer. But back then, it didn’t have the middle bun — a Big Mac hallmark — like it does now.

It’s just the latest move by Burger King that seems to pay more than a little homage to the Golden Arches. Last spring, Burger King also unveiled a revamped menu that looked a lot like the food McDonald’s had added in recent years, such as fruit shakes, chicken snack wraps and specialty coffee drinks.

Since then, Burger King has also rolled out a rib sandwich to compete with the popular McRib, as well as chicken nuggets (Burger King is better known for its chicken tenders). As the New York Post wrote at the time, “They look like McNuggets. They’re as nutritious as McNuggets. Just don’t call them McNuggets.”

What does McDonald’s think of all this? “We’re focused on our business and our customers,” spokeswoman Lisa McComb said in an email.

Scott Hume, editor of BurgerBusiness.com, notes that imitation is common in the fast-food industry.

“McDonald’s clones make sense if they’re popular in the marketplace,” Hume said. He noted that Burger King has also rolled out more differentiated products, such as a pulled pork sandwich.

The changes aren’t yet making a big splash with customers. In the latest quarter, Burger King said sales slipped 0.3 percent at North American locations open at least a year. McDonald’s said the figure edged up 0.7 percent.

Burger King Worldwide Inc. has had numerous owners over the years. 3G Capital, an investment firm run by Brazilian billionaires, bought the chain and took it private in 2010. It took it public again last year in a deal that allowed it to earn back what it paid while still maintaining a majority stake.

Since then, 3G has moved CEO Bernardo Hees on to another assignment over in Pittsburgh, where he’s heading up H.J. Heinz. 3G bought the ketchup maker with Warren Buffett’s Berkshire Hathaway. In Hees’ place, 3G installed another one its principals, Daniel Schwartz, who was 32 at the time.

As for the new “Big King,” Burger King’s website lists it at 510 calories. The Big Mac is listed at 550 calories.

Burger King also recently introduced lower-calorie fries that it dubbed as “Satisfries.” Notably, Burger King has been touting the fries as having 30 percent fewer calories than regular fries. But the comparison is to McDonald’s fries, not its own fries.

Satisfries have 20 percent fewer calories than Burger King’s own fries.

———

Follow Candice Choi at www.twitter.com/candicechoi

 

 

Tags: burger, fries, mcdonald, king, calories, percent,


Other stories from today:

Burger King to bring back Big Mac copycat
This Day in History
Charlie Trotter redefined fine dining, dies at 54
 

 
Print this Page Print this Page  |  Bookmark and Share
<< Back
 
Return To Archives
 
  


 
 
 
Daily Journal Quick Poll
 
Do you support a land swap between the city of San Carlos and the elementary school district so the Charter Learning Center could be built on North Crestview?

Yes
No
Not sure

 

 
Tabbed Structure - Regular
 
 
 
 
 
No shooter, no victim located at Daly City medical center
Daly City police have cleared a building where a possible shooting was reported this afternoon. Pol..
Apple increases stock buyback, will split stock
CUPERTINO — Apple plans to buy back an additional $30 billion of its stock, raise its quarterly di..
Facebook 1Q results soar; CFO to step down
NEW YORK — Facebook’s earnings nearly tripled and revenue grew sharply in the first quarter, sur..
South Korea ferry toll hits 156 as search gets tougher
JINDO, South Korea — As the 156th body was pulled from waters where the ferry Sewol sank a week ag..
Michigan man among first in U.S. to get 'bionic eye'
ANN ARBOR, Mich. — A degenerative eye disease slowly robbed Roger Pontz of his vision. Diagnose..
More >>  
 
 
  
 
  
 
©2014 San Mateo Daily Journal
San Mateo County fictitious business name statements