Thursday
October
30
2014
8:17 am
Weather

  Home
  Local News
  State / National / World
  Sports
  Opinion / Letters
  Business
  Arts / Entertainment
  Lifestyle
  Obituaries
  Calendar
  Submit Event
  Comics / Games
  Classifieds
  DJ Designers
  Archives
  Advertise With Us
  About Us
 
 
 
 

Check out our archive of Dining Guides - Yum!

Gimme a break: New Android system named ‘KitKat’
September 04, 2013, 05:00 AM The Associated Press

NEW YORK — Gimme a break, Google. Break me off a piece of that Kit Kat bar.

The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that’s expected to launch this fall: Kit Kat.

That’s right, the new version shares a name with the chocolate candy bar with the well-known “Gimme a Break” jingle. Kit Kat packaging will show Android’s green robot mascot breaking a Kit Kat bar.

Financial terms weren’t disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.

Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand.

Podhajsky said that Kit Kat’s jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34.

“Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that’s a nice match with Android,” Podhajsky said.

The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a “favorite go-to snack among the team since the early days of Android.”

The Android 4.4 Kit Kat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the world’s most widely used mobile operating system.

 

 

Tags: android, hershey, brand, operating, candy, tablets,


Other stories from today:

 

 
Print this Page Print this Page  |  Bookmark and Share
<< Back
 
Return To Archives
 
  


 
 
 
Daily Journal Quick Poll
 
Now that the Giants have won three World Series titles in five years, would you say they are a dynasty?

Absolutely, yes
I would think so
Maybe one more would make them a dynasty
I don't like the word dynasty
Madison Bumgarner is a dynasty!

 

 
 
 
 
 
 
 
  
 
  
 
©2014 San Mateo Daily Journal
San Mateo County events