Friday
May
22
2015
10:46 pm
Weather

  Home
  Local News
  State / National / World
  Sports
  Opinion / Letters
  Business
  Arts / Entertainment
  Lifestyle
  Obituaries
  Calendar
  Submit Event
  Comics / Games
  Classifieds
  DJ Designers
  Archives
  Advertise With Us
  About Us
 
 
 
 
Gimme a break: New Android system named ‘KitKat’
September 04, 2013, 05:00 AM The Associated Press

NEW YORK — Gimme a break, Google. Break me off a piece of that Kit Kat bar.

The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that’s expected to launch this fall: Kit Kat.

That’s right, the new version shares a name with the chocolate candy bar with the well-known “Gimme a Break” jingle. Kit Kat packaging will show Android’s green robot mascot breaking a Kit Kat bar.

Financial terms weren’t disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.

Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand.

Podhajsky said that Kit Kat’s jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34.

“Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that’s a nice match with Android,” Podhajsky said.

The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a “favorite go-to snack among the team since the early days of Android.”

The Android 4.4 Kit Kat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the world’s most widely used mobile operating system.

 

 

Tags: android, hershey, brand, operating, candy, tablets,


Other stories from today:

 

 
Print this Page Print this Page  |  Bookmark and Share
<< Back
 
Return To Archives
 
  


 
 
 
Daily Journal Quick Poll
 
What are you doing for Memorial Day?

Spending time with friends and family
Working
Going to a Memorial Day event
Chores
No plans

 

 
 
 
 
 
 
 
California OKs offer of voluntary water cuts by farmers
SACRAMENTO — California regulators on Friday accepted a historic offer by farmers to make a 25 per..
IS militants purge Syrian town of Assad loyalists
BEIRUT — Islamic State group militants hunted down Syrian government troops and loyalists in the n..
Tobacco firms get partial win over claims on smoking effects
WASHINGTON — America's largest tobacco companies must inform consumers that cigarettes were design..
Islamic State loyalists claim Saudi mosque attack
RIYADH, Saudi Arabia — A suicide bomber killed at least 19 people Friday in a blast inside a Shiit..
Clinton got now-classified Benghazi info on private email
WASHINGTON — Former Secretary of State Hillary Rodham Clinton received information on her private ..
More >>  
 
 
  
 
  
 
©2015 San Mateo Daily Journal
Woodside newspaper