Thursday
May
25
2017
10:09 pm
Weather
 
  Home
  Local News
  State / National / World
  Sports
  Opinion / Letters
  Business
  Arts / Entertainment
  Lifestyle
  Obituaries
  Calendar
  Submit Event
  Comics / Games
  Classifieds
  DJ Designers
  Archives
  Advertise With Us
  About Us
 
 
 
 
 
Crested Butte to be Bud Light’s ‘Whatever’ town
August 28, 2014, 05:00 AM The Associated Press

DENVER — Some people in normally laid back Crested Butte are not up for “Whatever” - a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an online and television ad campaign.

The company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers to the town of 1,500 for the Sept. 5 - 7 event being promoted on social media, The Denver Post reported.

Secrecy has been part of the “Are you up for Whatever?” campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle in an elevator with a llama. Town councilors have been quietly working on the plan since the spring. Word began leaking out recently as outsiders showed up with measuring tapes and checklists, telling locals they couldn’t talk about what they were doing and booking lots of hotel rooms.

Residents, including some in costumes, packed a three-hour meeting to talk about the event on Monday night. Some said they backed it as a way to make money for the town but others worried joining forces with a large company would damage the image of a town that hosts an annual film festival and is more partial to craft beers.

Kevin McGruther, who came dressed in Mickey Mouse ears, said he objected to the town being turned into Disneyland. Former U.S. Sen. Tim Wirth, who lives in Crested Butte, also opposed the idea and the secrecy surrounding it.

Dan Marshall, an event planner hired by the town, said the secrecy was necessary to avoid the town being overrun by people wanting to be a part of the event.

Izzy’s bagel shop owner Craig Maestro said he was too angry to attend the meeting and vowed to rip down any blue fencing in front of his shop.

“It’s an absolute disrespect to the community to keep it secret from us,” he said.

 

 

Tags: event, being, secrecy,


Other stories from today:

Israeli premier, Hamas declare Gaza war victory
Vermont bistro scolded for removing its bacon sign
California sets ride-sharing insurance standards
 

 
Print this Page Print this Page  | 
<< Back
 
 
Return To Archives
 
  


 
 
 
Daily Journal Quick Poll
 
Development trends on the Peninsula ...

Are heading in the wrong direction
Don't include enough housing
Will be difficult to manage
Will change with the economy
Are heading in the right direction
Are causing me to want to leave

 

 
 
 
 
 
 
  
 
  
 
©2017 San Mateo Daily Journal
San Mateo County help wanted