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Kickstarting music success
March 30, 2013, 05:00 AM By Heather Murtagh Daily Journal

Photo courtesy of Heather Scarlett Rose Musician Heather Scarlett Rose is asking for online donations so she can produce her second solo album. She is also performing live locally to spread the word about her effort.

Musicians with local ties hope crowd funding will be the key to gaining the finances needed to complete albums.

Crowd funding sites like Kickstarter give an online platform for ideas, business plans and propositions for new products. While many have used the sites to fund new businesses or inventions, there's been an increased use for the arts. Notably, "Veronica Mars" fans raised more than $4 million in hopes of turning the television show into a movie. San Mateo County musicians are taking a cue from the online success.

Jonathan Eiseman, from Burlingame, still has a few days left on his Kickstarter campaign but has already raised his minimum goal of $2,500 needed to release his first full-length album Umani. Ideally, he'll raise $3,500 -- he's still short of that goal.

"Music has been a lifelong journey for me," said Eiseman who started playing piano in kindergarten, followed by trumpet and singing in a boys' chorus.

Eiseman's musical focus is largely electronic but also a mix of inspiration from nature and human behavior. The 22-year-old, who is working on completing his bachelor's in environmental studies at DePaul University in Chicago, started working on the music in 2010. His goal originally was to cover the costs through a summer internship. He was able to raise much of the money that way in 2011. However, Eiseman wasn't able to finish the work. Now he wants to finish. Using the online platform allows him to share his vision but also get a better idea of how many albums to print.

Eiseman envisions music to always be part of his life but also that he wants to keep the price low so it can easily be shared.

Half Moon Bay native Heather Scarlett Rose, a local musician and music teacher, will be hosting a series of fundraiser concerts in April and May for a second solo album. Shows will be free but those who attend will be encouraged to donate $10 online through a Kickstarter campaign that goes live Monday, April 1. Upon completion, those who donated will receive a free copy of the album. It's an original way to use the site. During her shows, Rose will have two things set up: a binder of songs she knows so people can make requests and a computer, to allow people to make donations on Kickstarter right away.

Rose also grew up with music. She started playing guitar at 6 and singing a little later. Since then she's produced and managed several bands -- Stealing Earth, White Roses, Captain Wolf Band and Zamora Rose Project -- went on to study at the Berklee College of Music in Boston, and found success in the Rock in the West Coast Songwriter's Competition. Now her sound has a mix of indie, folk, blues and rock. Dabbling in so many genres means those who attend the concerts will have a variety of music from which to choose.

Concerts will be held: 7 p.m. Friday, April 5 at Cameron's Pub in Half Moon Bay; 3 p.m. Saturday, April 13 at Clock Tower Music in San Carlos; 4 p.m. Sunday, April 21 at Grape in the Fog in Pacifica, 21 and older; 3 p.m. Saturday, May 4 at Kingston Cafe in San Mateo; and noon Sunday, May 12 at Cafe Classique in Half Moon Bay. Shows are all ages unless otherwise indicated.

To learn more and support Eiseman's project visit Rose's project will be up on starting Monday, April 1. For more information about Rose visit

(650) 344-5200 ext. 105



Tags: music, april, eiseman, kickstarter, online, album,

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